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Our Concepts


It is well known by now: Starbucks is the one brand travellers say they cannot live without. The most typically asked question we receive in airports is “Where’s the closest Starbucks?” Starbucks is a beacon of comforting familiarity, and its culture of personalization continues to draw travellers in. The partnership between HMSHost and Starbucks to develop the brand in travel channels started in 1991 in the US and was later extended to Europe.