Global brand with Italian craftmanship enters the business district of Shanghai
Shanghai - November 23, 2017 – HMSHost International, world leader in food and beverage services for travellers, proudly presents the official opening of the first Bistrot restaurant at Century Avenue, the business district of Pudong. It is the first time that an Italian brand like Bistrot is brought to China.
Bistrot Century Ave has been in soft opening since September 28 this year. The successful proprietary brand of Autogrill -mother company of HMSHost- introduces authentic Italian food, handmade pizzas and pastas, freshly baked breads, locally grown vegetables and carefully selected traditional products. As Bistrot is inherited from Italy, its passion for food, its inspiration for culinary culture and its high expectation for premium quality well represents the Italian core value.
Walter Seib, CEO HMSHost International: “As consumers are exploring the world, they are always looking for an original taste and experience. Therefore we are excited to bring an authentic taste of Italian food to China and open our first Bistrot restaurant in the business district of Shanghai. We look forward to create even more places to be for Chinese consumers. We are delighted with the initial reactions on our brand.”
The brand Bistrot is developed in collaboration with The University of Gastronomic Sciences of Pollenzo, which was initiated and promoted by the Slow Food Association. HMSHost International works together with local and international suppliers that share the passion for the slow food philosophy on good, clean and fair food. One of these suppliers is ‘Rainbow of Hope’, a local platform through which local farmers in China are supported. The farmers adopt ecologically sustainable and traditional farming techniques, which allows them to avoid chemicals.
The ingredients, for example potatoes and charcoal (pork), are processed with a lot of care which results in an enjoyable farm-to-table dining experience in Bistrot. With these locally sourced products, HMSHost International intends to support local communities whilst keeping the authenticity of the Italian cuisine.